Sketch of 3 women wearing a hip-length tunic over pants and 2 long-sleeved dresses. This is the cut out of the advertisement, and the copy reads, For his Beene Bag cruise collection, Geoffrey Beene uses a wonderful old favorite, luxurious pure silk pongee. Skirts, blouses, dresses, tunics--the whole collection, palest beige emphasized with black. Ready now. The text also includes the name of the store, address, and Friday hours. On the front is written Cruise 1976. Geoffrey Beene (born Samuel Albert Bozeman Jr., August 30, 1927 � September 28, 2004) was an American fashion designer. Beene was one of New York's most famous fashion designers, recognized for his artistic and technical skills and for creating simple, comfortable and dressy women's wear. . In his 1970 collection, Beene applied the use of inexpensive fabrics such as sweatshirt and denim fabric for evening dresses. Introduced in 1971, the Beene Bag line of women�s wear used the same silhouettes as his couture line. By the mid-1970s, Beene had a number of licensing agreements for products such as eyeglasses and bed sheets, and also his most famously known cologne called Grey Flannel, launched in 1975.