Sketch of 2 women wearing a short sleeved pantsuit and a knitted 3 piece dress. This is the cut out of the advertisement, and the copy reads, Programmed for suitcases going to delightful, sunny places or to horde for later on, Joan Vass U.S.A. has shipped her new cruise collection complete so that all the go togethers are here for your personal try on spree...have fun in pale gold, ivory, purple or black cotton knit,...short lengths, long lengths & wonderful choices in pants. The text also includes the name of the store, the address, and regular hours. �Drawing upon her education in philosophy and aesthetics, Joan Vass set out to work in the art world. Beginning as an assistant curator of drawing and prints at the Museum of Modern Art, she then went on to edit art tomes for Harry N. Abrams and as a contributing columnist for Art in America. It was during this time that Joan developed an interest in hand knits & crochets. She tapped into the skills of local women to produce her first designs. This collection, consisting of hats & mufflers, was bought by arbiter of fashion, Henri Bendel. It quickly sold out, changing Joan�s career from observer of art to creator of art. Incorporated in 1977, her eponymous collection expanded into sweaters for both sexes. Using the same local artisans, the designs were unique, limited and beautifully crafted. Demand for Joan�s quirky unstructured knitwear grew during the 1980�s prompting large scale production at Signal Knitting Mills in South Carolina under the label Joan Vass USA. Encompassing all the components of a complete wardrobe � sweaters, trousers, skirts & dresses, the aesthetic remained the same, with fine fabrics, natural fibers and ageless designs. Joan�s unique approach, that of eliminating the excess, leaving a timeless, seasonless collection garnered her many accolades, including the Extraordinary Women in Fashion award from the Smithsonian Institute, Coty American Fashion Critics award and the Prince Machiavelli Prix de Cachet award. The Joan Vass brand continues today with renewed attitude. Building on the tradition of luxurious knitwear since its inception over thirty years ago, this is a collection of understated elegance. Classic silhouettes have been modernized using fabrics that envelop the body in comfortable luxury. Soft silk cashmere sweaters, multidimensional knit jacquards, jerseys and interlocks are styled in ways that pay tribute to the unique aesthetic that is Joan Vass.� (https://joanvass.com/pages/about-us)