Sketch of 3 women wearing different outfits, all with elongated V-shaped pockets. The first is a pair of pants, with a tank top and overall fasteners on the shoulders. Next is an ankle length backless gown, with crossed wide staps in the back, and the final item is a knee-length coat. This is the cut-out of the advertisement, and the copy reads, Come see what's in the Beene Bag! Our great little Summer cotton knit collection from Geoffrey Beene's new division. The Beene Bag. We are open Friday evenings until 8. 9215 Petersburg Road Evansville, Indiana. Geoffrey Beene (born Samuel Albert Bozeman Jr., August 30, 1927 � September 28, 2004) was an American fashion designer. Beene was one of New York's most famous fashion designers, recognized for his artistic and technical skills and for creating simple, comfortable and dressy women's wear. . In his 1970 collection, Beene applied the use of inexpensive fabrics such as sweatshirt and denim fabric for evening dresses. Introduced in 1971, the Beene Bag line of women�s wear used the same silhouettes as his couture line. By the mid-1970s, Beene had a number of licensing agreements for products such as eyeglasses and bed sheets, and also his most famously known cologne called Grey Flannel, launched in 1975.