Sketch of 4 women wearing pants and a polo, cotton dresses, and a blouse and skirt. This is the cut out of the advertisement, and the copy reads, 'Summertime, and the living is easy' When you've collected Ralph Lauren's cotton knit tops and dresses--washable, no ironing and roll in a duffle to travel. The text also includes the name of the store, the address, and Friday hours. Ralph Lauren (born Ralph Lifshitz; October 14, 1939) is an American fashion designer, philanthropist, and business executive, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. .From 1962 to 1964 he served in the United States Army and left to work briefly for Brooks Brothers as a sales assistant before becoming a salesman for a tie company. The Ralph Lauren Corporation started in 1967 with men's ties. At 28 years old, Lauren worked for the tie manufacturer Beau Brummell, where he convinced the company's president to let him start his own line. Drawing on his interests in sports, Ralph Lauren named his first full line of menswear �Polo' in 1968. He worked out of a single drawer from a showroom in the Empire State Building and made deliveries to stores himself. By 1969, the Manhattan department store Bloomingdale's sold Lauren's men line exclusively. It was the first time that Bloomingdale's had given a designer their own in-store boutique. In 1971, Ralph Lauren Corporation launched a line of tailored shirts for women, which introduced the Polo player emblem to the world for the first time, appearing on the shirt's cuff. The first full women's collection was launched the following year. 1971 also marked the opening of Ralph Lauren's store on Rodeo Drive in Beverly Hills, California. This is the first freestanding store for an American designer. In 1972 the Ralph Lauren Corporation introduced a signature cotton mesh Polo shirt in various colors. Featuring the polo player logo at the chest, the shirt became emblematic of the preppy look--one of Ralph Lauren's signature styles. The tagline for the ad campaign was: Every team has its color � Polo has seventeen.