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Influencer marketing : building brand communities and engagement / edited by Sevil Yesiloglu and Joyce Costello.
Yesiloglu, Sevil, editor.; Costello, Joyce, editor.
2021
HF5415 .I545 2021
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Title
Influencer marketing : building brand communities and engagement / edited by Sevil Yesiloglu and Joyce Costello.
ISBN
9780367338664
9781000228229 (e-book)
Published
London ; New York, New York : Routledge, [2021]
Copyright
2021
Language
English
Description
1 online resource (323 pages).
Call Number
HF5415 .I545 2021
Dewey Decimal Classification
658.8
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Yesiloglu, Sevil, editor.
Costello, Joyce, editor.
Available in Other Form
Influencer marketing : building brand communities and engagement.
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