Introduction: Understanding Social Media Influencer Marketing in a Social Age
Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age
The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer
Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics
The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool
Tales from Social Media Influencer Marketing: A Trio of Case Studies
The Banality of Social Media Influencer Marketing.