Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella.
2015
HF5415.32
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Details
Title
Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business / Adele Revella.
Author
ISBN
9781118961506
9781118961650
9781118961667
9781118961650
9781118961667
Published
Hoboken, New Jersey : Wiley, 2015.
Copyright
2015
Language
English
Description
1 online resource (241 pages) : illustrations (some color), photographs.
Call Number
HF5415.32
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
The New Rules Series
Available in Other Form
Print version: Revella, Adele. Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business. Hoboken, New Jersey : Wiley, c2015 9781118961506
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