TY - GEN AU - Revella, Adele, CN - HF5415.32 ID - 1557842 KW - Consumer behavior. KW - Marketing LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1895818 SN - 9781118961650 SN - 9781118961667 T1 - Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business / TI - Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1895818 ER -