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001557842 020__ $$z9781118961506
001557842 020__ $$a9781118961650
001557842 020__ $$a9781118961667
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001557842 035__ $$a(CaONFJC)MIL770080
001557842 035__ $$a(OCoLC)899114087
001557842 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
001557842 050_4 $$aHF5415.32
001557842 0820_ $$a658.8/342$$223
001557842 1001_ $$aRevella, Adele,$$eauthor.
001557842 24510 $$aBuyer personas :$$bhow to gain insight into your customer's expectations, align your marketing strategies, and win more business /$$cAdele Revella.
001557842 264_1 $$aHoboken, New Jersey :$$bWiley,$$c2015.
001557842 264_4 $$c2015
001557842 300__ $$a1 online resource (241 pages) :$$billustrations (some color), photographs.
001557842 336__ $$atext$$2rdacontent
001557842 337__ $$acomputer$$2rdamedia
001557842 338__ $$aonline resource$$2rdacarrier
001557842 4900_ $$aThe New Rules Series
001557842 504__ $$aIncludes bibliographical references and index.
001557842 506__ $$aAccess limited to authorized users.
001557842 588__ $$aDescription based on print version record.
001557842 650_0 $$aConsumer behavior.$$zUnited States$$0(DLC)sh2008100113
001557842 650_0 $$aMarketing$$xManagement.
001557842 655_0 $$aElectronic books
001557842 77608 $$iPrint version:$$aRevella, Adele.$$tBuyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business.$$dHoboken, New Jersey : Wiley, c2015 $$z9781118961506 $$w2014044786
001557842 852__ $$bebk
001557842 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1895818$$zOnline Access
001557842 909CO $$ooai:library.usi.edu:1557842$$pGLOBAL_SET
001557842 980__ $$aBIB
001557842 980__ $$aEBOOK
001557842 982__ $$aEbook
001557842 983__ $$aOnline