Based on the notion of entrepreneurship-as-emancipation, we develop a model of humanistic entrepreneurship intended to achieve social justice-related outcomes. Humanistic entrepreneurship is the process of discovering, assessing, and pursuing opportunities through social innovation to achieve just social change. We integrate theories of moral conviction and resource mobilization to propose that humanistic entrepreneurs are morally motivated agents who utilize entrepreneurship to stimulate collective action, mobilize resources, and change institutional environments. The goal of humanistic entrepreneurs is to protect human dignity and alleviate the suffering of people experiencing the consequences of social injustice. We apply the model of humanistic entrepreneurship to the historic case of Frances Wright, a social enterprise pioneer who challenged institutions of social injustice.