NeuroAI : Winning the minds of consumers with neuroscience powered GenAI / Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev.
NeuroAI : Winning the minds of consumers with neuroscience powered GenAI / Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev.
"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."- Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on August 29, 2024).
