NeuroAI [electronic resource] : Winning the minds of consumers with neuroscience powered GenAI / Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev.

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NeuroAI [electronic resource] : Winning the minds of consumers with neuroscience powered GenAI / Dr. A. K. Pradeep, Dr. Rajat Chakravarty, Dr. Anirudh Acharya, Ratnakar Dev.

9781394310371
1394310374
9781394261970
1394261977
9781394261987
1394261985
9781394261963

Hoboken, New Jersey : Wiley, [2025]

English

1 online resource (xvii, 284 pages) : illustrations (chiefly color)

HF5415.125 .P73 2025

658.8/342028563

"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate how different industries are implementing generative AI tools and techniques with success. A companion app showcasing the main tool sets described in the book allows readers to get started applying concepts as soon as today. Written in a highly accessible and engaging style."- Provided by publisher.

Includes bibliographical references and index.

Access limited to authorized users

Electronic reproduction. Ann Arbor, MI Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on August 29, 2024).

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