The new rules of marketing & PR : How to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly / David Meerman Scott.
2024
HF5415.1265 .S36 2024
Linked e-resources
Linked Resource
Details
Title
The new rules of marketing & PR : How to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly / David Meerman Scott.
Edition
9th edition.
ISBN
9781394282180
1394282184
9781394282173
1394282176
9781394282166
1394282184
9781394282173
1394282176
9781394282166
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Language
English
Description
1 online resource (xvii, 462 pages)
Call Number
HF5415.1265 .S36 2024
Dewey Decimal Classification
658.8/72
Note
Includes index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on September 17, 2024).
Added Corporate Author
Available in Other Form
Linked Resources
Record Appears in