@article{1560681,
      recid = {1560681},
      author = {Scott, David Meerman,},
      title = {The new rules of marketing & PR : How to use content  marketing, AI, social media, podcasting, video, and  newsjacking to reach buyers directly /},
      pages = {1 online resource (xvii, 462 pages)},
      note = {Includes index.},
      url = {http://library.usi.edu/record/1560681},
}