Beginnings
The beauty culturalist
Changing the face of America
Building a national beauty brand
The new woman and the Arden look
An empire of health
The beauty of friendship
Fashioning the American woman
Exercising modern perfection
Inventing color harmony
More beginnings, and endings
Maine chances
Business savvy during hard times
Marketing value
New directions
War begins in Europe
Beauty and morale
"For beauty on duty"
The end of World War II
The horsewoman
"Meauty is power"
Maine chance Phoenix
Maine chance mania
Rounding out the Fifties
The not-yet-swinging Sixties.