Module 1: Your Foundation
Chapter 1: The Red Velvet Rope Policy
Chapter 2: Why People Buy What You're Selling
Chapter 3: Develop a Personal Brand
Chapter 4: How to Talk About What You Do
Module 2: Building Trust and Credibility
Chapter 5: Becoming a Likeable Expert in Your Field
Chapter 6: The Book Yourself Solid Sales Cycle Process
Chapter 7: The Book Yourself Solid Keep-in-Touch Strategy
Chapter 8: The Power of Information Products
Module 3: Simple Selling and Perfect Pricing
Chapter 9: Perfect Pricing
Chapter 10: Super Simple Selling
Module 4: The Book Yourself Solid Six Core Self-Promotion Strategies
Chapter 11: The Book Yourself Solid Networking Strategy
Chapter 12: The Book Yourself Solid Direct Outreach Strategy
Chapter 13: The Book Yourself Solid Referral Strategy
Chapter 14: The Book Yourself Solid Speaking Strategy
Chapter 15: The Book Yourself Solid Writing Strategy
Chapter 16: The Book Yourself Solid Web Strategy
Part 1: Designing Your Web Site
Part 2: Getting Visitors to Your Website
Part 3: Building Your Social Media Platform
Final Thoughts
References
How to Reach the Authors
About the Authors.