The art of small business social media : A blueprint for marketing success / Peg Fitzpatrick ; foreword by Guy Kawasaki.

I. The social media revolution for small business. Unleashing social media's potential for small business ; What types of small businesses can grow with social media? ; Social media versus traditional marketing : the new frontier ; Navigating social media management : DIY or pro? ; Crafting a social media brand identity ; Discovering your social media soul mate : your ideal customer ; Which social media platforms should you choose? ; Time mastery in the social media world ; Your social launchpad : kick-starting your online presence
II. Social media strategies for captivating audiences. Building your tribe : cultivating a community ; Balancing conversation and customer service ; Weaving your brand story into the social tapestry ; Crafting impactful content : Canva essentials for small businesses ; How to grow your social media presence ; Capturing hearts and minds : engagement essentials ; The LKT factor : leveraging like, know, and trust ; Navigating the storms : how to handle a digital crisis ; The art of online reputation management ; What about the elephant in the room? Google ; Social listening : the secret ingredient for brand success ; How to design a brand to leave your competition in the dust ; Blogging brilliance to boost your business
III. Mastering social media success. Setting the bar : defining and achieving your social media milestones ; How to create a budget for social media ; How to grow your email list ; How to define your goals ; Crafting your social media content ; How to create short-form videos ; How to create long-form videos ; How to create a social media campaign ; How to create an editorial calendar ; How much time does it take? ; What metrics should you measure? ; To pay or not to pay : navigating paid promotions ; How to give CPR to a dead account ; Unlocking the power of AI for small business social media ; Putting it all into practice : a case study approach.