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Table of Contents
Advertising in Colonial America
Advertising in the Age of Broadcasting (1920s - 1970s)
America goes digital (1980s-2020s)
Advertising roles and responsibilities
Advertising as a mirror and a window
Advertising ethics and technological advancements
Targeting the vulnerable: children, adolescents, and teenagers
Proposed solutions
Working in advertising
Who cares about advertising? Mark Szczepanik
Creativity in advertising: what is it and who needs it?
The future of advertising
Cultural impact of advertising
The nineteeth century: legitimizing and professionalizing advertising in America
The twentieth century: a new age in American advertising
Twenty-first century: embracing diversity and digital
Industry organizations
Data: understanding the industry
Documents: transparency and protections: social media.
Advertising in the Age of Broadcasting (1920s - 1970s)
America goes digital (1980s-2020s)
Advertising roles and responsibilities
Advertising as a mirror and a window
Advertising ethics and technological advancements
Targeting the vulnerable: children, adolescents, and teenagers
Proposed solutions
Working in advertising
Who cares about advertising? Mark Szczepanik
Creativity in advertising: what is it and who needs it?
The future of advertising
Cultural impact of advertising
The nineteeth century: legitimizing and professionalizing advertising in America
The twentieth century: a new age in American advertising
Twenty-first century: embracing diversity and digital
Industry organizations
Data: understanding the industry
Documents: transparency and protections: social media.