This article introduces a new theory – cloud theory – using Druze society in the Middle East as a test case. The theory provides a comprehensive framework for understanding unique dynamics regarding the resilience, adaptability, and influence of Druze society – a minority group in the Middle East. As such, the article aids understanding of the importance of social capital and the factors supporting its development and maintenance, with potential to improve support for other minority cultures worldwide. Cloud theory can be implemented in other fields, such as international relations and organisational behaviour, to elucidate the dynamics of power and influence in various contexts.