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Hersteller- und Handelsmarketing / Von Prof. Dr. Ingrid Bormann und Prof. Dr. Joachim Hurth.

Bormann, Ingrid, author.; Hurth, Joachim, author.
2014
HF5415 .B676 2014
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Title
Hersteller- und Handelsmarketing / Von Prof. Dr. Ingrid Bormann und Prof. Dr. Joachim Hurth.
Author
Bormann, Ingrid, author.
Edition
1st ed.
ISBN
9783470649214
9783470001883 (e-book)
Published
Herne, [Germany] : Kiehl, 2014.
Copyright
2014
Language
German
Description
1 online resource (516 pages) : illustrations (some color), charts, tables.
Call Number
HF5415 .B676 2014
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed September 16, 2016).
Added Author
Hurth, Joachim, author.
Available in Other Form
Hersteller- und Handelsmarketing.
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Intro
A. Grundlagen
B. Strategisches Marketing
C. Operative Marketing-Planung
D. Marktforschungstheoretische Grundlagen
E. Käuferverhalten
F. Besonderheiten des Handelsmarketing
G. Efficient Consumer Response als Schnittpunkt zwischen Hersteller- und Handelsmarketing
H. E-Commerce.

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