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Use a systematic approach to beat the odds
Manage risks by evaluating multiple indicators of success
Avoid the seven behaviors that reduce the odds for many innovators
Look for what's broken, who's not being served, and how to leverage your strengths
Take advantage of direct market feedback and rapid prototypes
Embrace continuous upgrades and lean development for digital-led businesses
Move up the detect-analyze-act pyramid to enrich products using digital
Use a start-up mindset for breakthrough innovation in large companies
Build a business case to avoid the product graveyard
Size the prize and identify the customers you will win
Gather customer insights, not "voice of customer"
Never take market research at face value
Assume your competitors are at least as smart as you are
Price to unlock the full value of your innovation
Build a high-confidence revenue forecast
Create a bulletproof business case
Identify and lower the biggest barriers to adoption
Plan enough but not too much
Take the shortest path to value, not to market
Prime the organization for a successful launch
Turn a single success into an enduring franchise
Make use of acquisitions and partnerships to accelerate innovation value
Embrace proven pathways for long lead-time innovation
Use incremental developments to complement
Turn gaps into strengths for start-ups and entrepreneurs.
Manage risks by evaluating multiple indicators of success
Avoid the seven behaviors that reduce the odds for many innovators
Look for what's broken, who's not being served, and how to leverage your strengths
Take advantage of direct market feedback and rapid prototypes
Embrace continuous upgrades and lean development for digital-led businesses
Move up the detect-analyze-act pyramid to enrich products using digital
Use a start-up mindset for breakthrough innovation in large companies
Build a business case to avoid the product graveyard
Size the prize and identify the customers you will win
Gather customer insights, not "voice of customer"
Never take market research at face value
Assume your competitors are at least as smart as you are
Price to unlock the full value of your innovation
Build a high-confidence revenue forecast
Create a bulletproof business case
Identify and lower the biggest barriers to adoption
Plan enough but not too much
Take the shortest path to value, not to market
Prime the organization for a successful launch
Turn a single success into an enduring franchise
Make use of acquisitions and partnerships to accelerate innovation value
Embrace proven pathways for long lead-time innovation
Use incremental developments to complement
Turn gaps into strengths for start-ups and entrepreneurs.