Interpretive writing / Alan Leftridge.

Backstory
Writing styles
A communication model
What is interpretive writing?
The writing process
The interpreting writing process
Guidelines for interpretive writers
Know your audience
Fluency and readability
Media variations
Capturing your reader
Titles and leads
Passive and active language
Figures of speech
Challenges to agency writing
Show and tell
Alliteration and poetry
Evaluating interpretive writing
Writing for the web
What to avoid
Writing for children
The editing process
A final note.