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Images of utopia in the advertising page / Luigi Manca, Alessandra Manca.

Manca, Luigi (Luigi Daniele), author.; Manca, Alessandra, author.; ProQuest (Firm)
2025
HF5822 .M36 2025
Available Online
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Title
Images of utopia in the advertising page / Luigi Manca, Alessandra Manca.
Author
Manca, Luigi (Luigi Daniele), author.
ISBN
9781666959154
1666959154
9781666959147
1666959146
Published
Lanham : Lexington Books, [2025]
Language
English
Description
1 online resource (vii, 109 pages)
Call Number
HF5822 .M36 2025
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Author
Manca, Alessandra, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Print version: 1666959146
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Understanding the advertising page and the hidden persuaders who created it
The concept of advertising utopia
The maverick utopia
The inner haven utopia
The middle-class utopia
The upper-class utopia
The yuppie utopia
Reality demands our attention.

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