The athlete's NIL playbook : The complete guide to owning and profiting from your name, image, and likeness / Kristi Dosh ; foreword by Haley and Hanna Cavinder.

Foreword
Introduction
NIL rules in college and high school sports
NIL activities and opportunities
Defining and growing your personal brand
Social media marketing
Finding deals, pitching yourself, pricing and negotiations
Working with third parties: Collectives, marketing agencies, and more
Licensing and intellectual property
NIL agents
Contracts and other legal issues
Growing and maintaining your brand beyond college
The future of NIL and revenue sharing in college sports
Conclusion
Acknowledgments
About the author
Notes
Index.