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News, inc. : Brand and advocacy journalism across media / David O. Dowling.

Dowling, David Oakey, 1967- author.; ProQuest (Firm)
2025
PN4784.O24 D69 2025
Available Online
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Title
News, inc. : Brand and advocacy journalism across media / David O. Dowling.
Author
Dowling, David Oakey, 1967- author.
ISBN
9781003616931
1003616933
9781040400166
1040400167
9781041019138
1041019130
9781040400210
1040400213
9781041019114
DOI
https://doi.org/10.4324/9781003616931
Published
Abingdon, Oxon ; New York, NY : Routledge, 2025.
Copyright
©2025
Language
English
Description
1 online resource (114 pages)
Item Number
10.4324/9781003616931 doi
CIPO000211720
Call Number
PN4784.O24 D69 2025
Dewey Decimal Classification
070.4
Note
"Routledge Focus" - from cover.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on August 04, 2025).
Added Corporate Author
ProQuest (Firm)
Series
Routledge focus on journalism studies.
Available in Other Form
News, inc.
Print version : 9781041019114
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Introduction : studios, advocates, and brand practitioners : journalism beyond the newsroom
The origins of brand journalism : from John Deere to the new journalism
The commercialization of the multimedia narrative
Legacy media's brand studios : journalists as marketers
"Every organization is a media organization" : advocates and NGOs as publishers
Conclusion : the future of brand and advocacy journalism in the digital age.

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