Linked e-resources
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Table of Contents
Cover
Title Page
Copyright Page
Contents
Preface
Introduction
Section 1 Preview of the Endless Customers System"
Chapter 1 Why Customer Acquisition Is Harder Than Ever-And How to Fix It
Why Are You Experiencing These Frustrations?
A Shift in Mindset
Preview: The 4 Pillars of a Known and Trusted Brand
Preview: The 5 Components of Endless Customers
Is Endless Customers Right for You?
Where Endless Customers Works Best
The Journey Ahead
Chapter 2 The 4 Pillars of a Known and Trusted Brand
Ostrich Marketing: The Enemy of Trust
Understanding The 4 Pillars of a Known and Trusted Brand
Chapter 3 Navigating the Era of Zero-Click
The New Reality of Zero-Click
Why Signals Matter in a Zero-Click and AI-Driven World
How to Build a Brand That's Impossible for Humans and AI to Ignore
The Path Forward: Redefining Success Metrics Beyond "Website Traffic"
Section 2 Navigating the Era of Zero-Click
Chapter 4 The Big 5
The Big 5
Say What Others Aren't Willing to Say
Chapter 5 Topic 1: Cost and Price
How One Article Generated More Than 35M in Sales
How to Create "The Perfect Pricing Page"
The Future of Online Pricing Is Here
Chapter 6 Topic 2: Problems
What Could Go Wrong with Metal Roofs?
Chapter 7 Topic 3: Versus and Comparisons
Chapter 8 Topic 4: Reviews
Get Intentional About Reviews
Create Your Own Product Reviews
What Does the Perfect Review Look Like?
Chapter 9 Topic 5: Best in Class
Best (Company) Near Me
One Final Note on Best-in-Class Content
Chapter 10 Getting Started with The Big 5
Start with a Content Brainstorm-And Use AI to Do It
Focus on Your Core Product or Service First
Create Your Content
Build a Backlog of Content, Publish, and Never Stop
Expand to Other Mediums
Section 3 Getting Started with The Big 5
Chapter 11 The Future of Video and Becoming a "Media Company"
Becoming a "Media Company"
Overcoming Personal Biases with Video
Chapter 12 Videos That Move the Sales Needle: The Selling 7
Video 1: Cost and Price Videos
Video 2: The 80% Video
Video 3: Product/Service-Fit Videos
Video 4: Landing Page Videos
Video 5: Customer Journey Videos
Video 6: Bio Videos
Video 7: The Claims We Make Video
Chapter 13 YouTube's Importance for Endless Customers
YouTube: The Search Engine You're Overlooking
Why YouTube Is About More Than SEO
How to Treat YouTube Like Your Website
Produce Episodic Content to Repurpose Across Different Channels
Chapter 14 The Structure for Videos That Capture and Excite
For Long-Form Videos: The Video 6
Chapter 15 The Power of Vertical Video on Social Media
Make Them Click and Make Them Stick with The Sticky 5
Why Does Virality Even Matter?
Chapter 16 Getting Started with Video
The Selling 7: Planning Videos and Preparing Your Team
Title Page
Copyright Page
Contents
Preface
Introduction
Section 1 Preview of the Endless Customers System"
Chapter 1 Why Customer Acquisition Is Harder Than Ever-And How to Fix It
Why Are You Experiencing These Frustrations?
A Shift in Mindset
Preview: The 4 Pillars of a Known and Trusted Brand
Preview: The 5 Components of Endless Customers
Is Endless Customers Right for You?
Where Endless Customers Works Best
The Journey Ahead
Chapter 2 The 4 Pillars of a Known and Trusted Brand
Ostrich Marketing: The Enemy of Trust
Understanding The 4 Pillars of a Known and Trusted Brand
Chapter 3 Navigating the Era of Zero-Click
The New Reality of Zero-Click
Why Signals Matter in a Zero-Click and AI-Driven World
How to Build a Brand That's Impossible for Humans and AI to Ignore
The Path Forward: Redefining Success Metrics Beyond "Website Traffic"
Section 2 Navigating the Era of Zero-Click
Chapter 4 The Big 5
The Big 5
Say What Others Aren't Willing to Say
Chapter 5 Topic 1: Cost and Price
How One Article Generated More Than 35M in Sales
How to Create "The Perfect Pricing Page"
The Future of Online Pricing Is Here
Chapter 6 Topic 2: Problems
What Could Go Wrong with Metal Roofs?
Chapter 7 Topic 3: Versus and Comparisons
Chapter 8 Topic 4: Reviews
Get Intentional About Reviews
Create Your Own Product Reviews
What Does the Perfect Review Look Like?
Chapter 9 Topic 5: Best in Class
Best (Company) Near Me
One Final Note on Best-in-Class Content
Chapter 10 Getting Started with The Big 5
Start with a Content Brainstorm-And Use AI to Do It
Focus on Your Core Product or Service First
Create Your Content
Build a Backlog of Content, Publish, and Never Stop
Expand to Other Mediums
Section 3 Getting Started with The Big 5
Chapter 11 The Future of Video and Becoming a "Media Company"
Becoming a "Media Company"
Overcoming Personal Biases with Video
Chapter 12 Videos That Move the Sales Needle: The Selling 7
Video 1: Cost and Price Videos
Video 2: The 80% Video
Video 3: Product/Service-Fit Videos
Video 4: Landing Page Videos
Video 5: Customer Journey Videos
Video 6: Bio Videos
Video 7: The Claims We Make Video
Chapter 13 YouTube's Importance for Endless Customers
YouTube: The Search Engine You're Overlooking
Why YouTube Is About More Than SEO
How to Treat YouTube Like Your Website
Produce Episodic Content to Repurpose Across Different Channels
Chapter 14 The Structure for Videos That Capture and Excite
For Long-Form Videos: The Video 6
Chapter 15 The Power of Vertical Video on Social Media
Make Them Click and Make Them Stick with The Sticky 5
Why Does Virality Even Matter?
Chapter 16 Getting Started with Video
The Selling 7: Planning Videos and Preparing Your Team