New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.
1995
HF5415 .N3917 1995 (Mapit)
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Details
Title
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.
ISBN
047101320X (alk. paper)
Published
New York : John Wiley, [1995]
Copyright
©1995
Language
English
Description
x, 342 pages ; 25 cm.
Call Number
HF5415 .N3917 1995
Dewey Decimal Classification
658.5/75
Bibliography, etc. Note
Includes bibliographical references (p. 319-333) and index.
Added Author
Series
New directions in business.
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