TY  - BOOK
AU  - Jones, John Philip.
CN  - HF5823
CN  - HF5823
CY  - New York :
DA  - c1995.
ID  - 162289
KW  - Advertising
KW  - Sales promotion
N1  - Includes bibliographical references (p. 223-231) and index.
PB  - Lexington Books,
PP  - New York :
PY  - c1995.
SN  - 0029166624
T1  - When ads work :new proof that advertising triggers sales /
TI  - When ads work :new proof that advertising triggers sales /
ER  -