000162289 000__ 00745mam\a2200241\a\4500
000162289 001__ 162289
000162289 005__ 20210513053516.0
000162289 008__ 941021s1995\\\\nyua\\\\\b\\\\001\0\eng\\
000162289 010__ $$a   94024948
000162289 020__ $$a0029166624
000162289 035__ $$a(OCoLC)ocm31436184
000162289 035__ $$a162289
000162289 040__ $$aDLC$$cDLC
000162289 049__ $$aISEA
000162289 05000 $$aHF5823$$b.J719 1995
000162289 08200 $$a659.1$$220
000162289 1001_ $$aJones, John Philip.
000162289 24510 $$aWhen ads work :$$bnew proof that advertising triggers sales /$$cJohn Philip Jones.
000162289 260__ $$aNew York :$$bLexington Books,$$cc1995.
000162289 300__ $$axvi, 240 p. :$$bill. ;$$c25 cm.
000162289 500__ $$aIncludes bibliographical references (p. 223-231) and index.
000162289 650_0 $$aAdvertising$$vCase studies.
000162289 650_0 $$aSales promotion$$vCase studies.
000162289 85200 $$bgen$$hHF5823$$i.J719$$i1995
000162289 909CO $$ooai:library.usi.edu:162289$$pGLOBAL_SET
000162289 980__ $$aBIB
000162289 980__ $$aBOOK