000165254 000__ 02099cam\a2200301\a\4500
000165254 001__ 165254
000165254 005__ 20210513053827.0
000165254 008__ 950420s1994\\\\ilua\\\\\b\\\\001\0\eng\d
000165254 020__ $$a0815681194
000165254 035__ $$a(OCoLC)ocm32342521
000165254 035__ $$a165254
000165254 040__ $$aICG$$cICG$$dEYE
000165254 049__ $$aISEA
000165254 090__ $$aHF5827$$b.G46 1994
000165254 092__ $$a659.1042$$bG325
000165254 24500 $$aGender & utopia in advertising :$$ba critical reader /$$cedited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato.
000165254 260__ $$aProcopian Press :$$bLisle, IL ;$$a[Syracuse, N.Y.] :$$bDistributed by Syracuse University Press,$$cc1994.
000165254 300__ $$axi, 168 p. :$$bill. ;$$c23 cm.
000165254 504__ $$aIncludes bibliographical references and indexes.
000165254 5050_ $$aIntroduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Dana -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson.
000165254 650_0 $$aAdvertising$$xSocial aspects.
000165254 650_0 $$aAdvertising$$xPsychological aspects.
000165254 650_0 $$aSex in advertising.
000165254 650_0 $$aSex role in advertising.
000165254 7001_ $$aManca, Luigi$$q(Luigi Daniele)$$eed.
000165254 7001_ $$aManca, Alessandra,$$eed.
000165254 7001_ $$aScarlato, William,$$eill.
000165254 7400_ $$aGender and utopia in advertising.
000165254 85200 $$bgen$$hHF5827$$i.G46$$i1994
000165254 909CO $$ooai:library.usi.edu:165254$$pGLOBAL_SET
000165254 980__ $$aBIB
000165254 980__ $$aBOOK