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Introduction / Luigi and Alessandra Manca
Body of evidence : studying women and advertising / Margaret Duffy
The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy
Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille
Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon
Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Dana
Sex and the selling of male fragrances / Rita C. Hubbard
The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely
Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca
Made to order : backlash in the catalogues / Melissa E. Barth
Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson.
Body of evidence : studying women and advertising / Margaret Duffy
The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy
Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille
Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon
Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Dana
Sex and the selling of male fragrances / Rita C. Hubbard
The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely
Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca
Made to order : backlash in the catalogues / Melissa E. Barth
Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson.