1. Introduction: The rhetorical presidency
2. The old way: Founding and forms
Constitutional Principles
Official rhetoric
3. The old way: Developed and expressed
"Unofficial" presidential rhetoric
The great exception: Andrew Johnson
4. The middle way: Statesmanship as moderation
Theodore Roosevelt and the Hepburn Act
Conditions of success
The old way revised
5. The New Way: Leadership as Interpretation
Reinterpreting the constitutional principles: Woodrow Wilson's statecraft
New standards, new forms
Comparing rhetoric: Old and new
6. Limits of Leadership
The problem of credibility: Woodrow Wilson and the League of Nations campaign
The breakdown of deliberation: Lyndon Johnson's war on poverty
7. Dilemmas of Governance
Crisis politics and normal politics
Campaigns, wordsmiths, media
Ronald Reagan, the great communicator
The rhetorical prerogative.
2. The old way: Founding and forms
Constitutional Principles
Official rhetoric
3. The old way: Developed and expressed
"Unofficial" presidential rhetoric
The great exception: Andrew Johnson
4. The middle way: Statesmanship as moderation
Theodore Roosevelt and the Hepburn Act
Conditions of success
The old way revised
5. The New Way: Leadership as Interpretation
Reinterpreting the constitutional principles: Woodrow Wilson's statecraft
New standards, new forms
Comparing rhetoric: Old and new
6. Limits of Leadership
The problem of credibility: Woodrow Wilson and the League of Nations campaign
The breakdown of deliberation: Lyndon Johnson's war on poverty
7. Dilemmas of Governance
Crisis politics and normal politics
Campaigns, wordsmiths, media
Ronald Reagan, the great communicator
The rhetorical prerogative.