000167970 000__ 01446cam\a2200253\a\4500
000167970 001__ 167970
000167970 005__ 20210513054127.0
000167970 008__ 940713s1994\\\\nyuaf\\\\\\\\\000\0\eng\\
000167970 010__ $$a   94022778
000167970 020__ $$a0814779654
000167970 035__ $$a(OCoLC)ocm30892965
000167970 035__ $$a167970
000167970 040__ $$aDLC$$cDLC$$dCNU
000167970 049__ $$aISEA
000167970 05000 $$aHF5823$$b.B7157 1994
000167970 08200 $$a658.8/27$$220
000167970 24500 $$aBrand power /$$cedited by Paul Stobart.
000167970 260__ $$aWashington Square, N.Y. :$$bNew York University Press,$$cc1994.
000167970 300__ $$axvi, 255 p., [24] p. of plates :$$bill. (some col.) ;$$c25 cm.
000167970 5050_ $$aThe importance of brand power / Donald Keough -- Creating brand power / Anthony Tennant -- The management of global brands / Camillo Pagano -- The importance of market-perceived quality / Bradley Gale -- Aadding brand value / Allen Sheppard -- Power branding in the automotive industry / Werner Niefer -- The emergence of retail brand power / Terry Leahy -- From bulk to brand / Nicolo Polla -- Franchising: how brand power works / Luciano Benetton -- Protecting power brands / Garo Partoyan -- Brand-based strategy and structure: the scandinavian experience / Carsten Dahlman --
000167970 5050_ $$aAssessing brand value / Michael Birkin -- Brands, culture and business in Japan / Keijiro Nakabe -- Brand power: the future / John Murphy.
000167970 650_0 $$aAdvertising$$xBrand name products.
000167970 650_0 $$aBrand name products$$xMarketing.
000167970 7001_ $$aStobart, Paul.
000167970 85200 $$bgen$$hHF5823$$i.B7157$$i1994
000167970 909CO $$ooai:library.usi.edu:167970$$pGLOBAL_SET
000167970 980__ $$aBIB
000167970 980__ $$aBOOK