Building strong brands / David A. Aaker.
1996
HD69.B7 A216 1996 (Mapit)
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Details
Title
Building strong brands / David A. Aaker.
Author
Aaker, David A.
ISBN
002900151X
Publication Details
New York : Free Press, c1996.
Language
English
Description
ix, 380 p. : ill.; 25 cm.
Call Number
HD69.B7 A216 1996
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
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