@article{169662,
      author = {Aaker, David A.},
      url = {http://library.usi.edu/record/169662},
      title = {Building strong brands /},
      publisher = {Free Press,},
      recid = {169662},
      pages = {ix, 380 p. :},
      address = {New York :},
      year = {1996},
}