Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen.
1995
HN18 .A629 1995 (Mapit)
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Details
Title
Marketing social change : changing behavior to promote health, social development, and the environment / Alan R. Andreasen.
Author
Edition
First edition.
ISBN
0787901377
Published
San Francisco : Jossey-Bass, [1995]
Copyright
©1995
Language
English
Description
xx, 348 pages : illustrations ; 24 cm
Call Number
HN18 .A629 1995
Dewey Decimal Classification
303.4
Bibliography, etc. Note
Includes bibliographical references (p. 321-337) and indexes.
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