Managerial marketing: policies, strategies, and decisions / [Compiled by] Eugene J. Kelley [and] William Lazer.
1973
HF5415.13 .K42 (Mapit)
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Details
Title
Managerial marketing: policies, strategies, and decisions / [Compiled by] Eugene J. Kelley [and] William Lazer.
Author
ISBN
0256002703
Published
Homewood, Ill. : R. D. Irwin, 1973.
Language
English
Description
xiv, 490 pages : illustrations ; 24 cm
Call Number
HF5415.13 .K42
Dewey Decimal Classification
658.8/008
Bibliography, etc. Note
Bibliography: p. 46-49.
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