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Advertising / by John Dunn.

Dunn, John M., 1949-
1997
CMC HF5829 .D86 1997 (Mapit)
Available at Children's Materials Collection
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Title
Advertising / by John Dunn.
Author
Dunn, John M., 1949-
ISBN
1560061820 (alk. paper)
Published
San Diego, CA : Lucent Books, [1997]
Copyright
©1997
Language
English
Description
112 pages : illustrations ; 24 cm.
Call Number
CMC HF5829 .D86 1997
Dewey Decimal Classification
659.1
Summary
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Bibliography, etc. Note
Includes bibliographical references (p. 101-107) and index.
Series
Lucent overview series.
Record Appears in
On-Campus Resources > Books
All Resources
Function of advertising
Advertising tactics
Truth in advertising
Advertising and the youth market
Advertising and politics
Advertising and the issue of free speech.

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