TY - BOOK AU - Alwitt, Linda F. AU - Donley, Thomas. CN - HC110.C6 CN - HC110.C6 CY - Thousand Oaks : DA - c1996. ID - 179102 KW - Low-income consumers KW - Marketing KW - Poor PB - Sage Publications, PP - Thousand Oaks : PY - c1996. SN - 0803972121 (pbk. : alk. paper) SN - 0803972113 (alk. paper) T1 - The low-income consumer :adjusting the balance of exchange / TI - The low-income consumer :adjusting the balance of exchange / ER -