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Introduction / Emile G. McAnany and Kenton T. Wilkinson
Culture and trade: some theoretical and practical considerations / John Sinclair
Television and film in a freer international trade environment: US dominance and Canadian responses / Colin Hoskins, Adam Finn, and Stuart McFadyen
Other people's fictions: cultural appropriation, cultural integrity, and international media strategies / Horace Newcomb
As the world turns: television soap operas and global media culture / Robert C. Allen
Will nationalism be bilingual? / Carlos Monsivais
North Americans or Latin Americans? The redefinition of Mexican identity and the Free Trade Agreements / Nestor Garcia Canclini.

Media reception on the Mexican border with the United States / Jose Carlos Lozano
US-Mexico border as post-NAFTA Mexico / Eduardo Barrera
Walking on a thightrope: the markets of cultural products in Quebec / Claude Martin
There goes the neighborhood: Montreal's television market and free trade / Roger de la Garde
U.S. best-sellers in French Quebec and English Canada / Jacques Lemieux and Denis Saint-Jacques
Cultural exemptionalism revisited: Quebec music industries in the face of free trade / Line Grenier
Mass communication, intellectual property rights, international trade, and the popular music industry / Steve Jones
Copyright, contract, the cultural industries, and NAFTA / Keith Acheson and Christopher J. Maule.

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