@article{189201, author = {West, Darrell M.,}, url = {http://library.usi.edu/record/189201}, title = {Air wars : television advertising in election campaigns, 1952-1996 /}, publisher = {Congressional Quarterly,}, recid = {189201}, pages = {xix, 243 p. :}, address = {Washington, D.C. :}, year = {1997}, }