@article{192110,
      note = {Includes index.},
      author = {Blake, Gary. and Bly, Robert W.},
      url = {http://library.usi.edu/record/192110},
      title = {The elements of copywriting : the essential guide to  creating copy that gets the results you want /},
      publisher = {Macmillan USA,},
      recid = {192110},
      pages = {xii, 176 p. ;},
      address = {New York :},
      year = {1997},
}