TY - BOOK T1 - The elements of copywriting :the essential guide to creating copy that gets the results you want / DA - c1997. CY - New York : AU - Blake, Gary. AU - Bly, Robert W. CN - HF5825 CN - HF5825 PB - Macmillan USA, PP - New York : PY - c1997. N1 - Includes index. ID - 192110 KW - Advertising copy. KW - Journalism SN - 0028613384 (alk. paper) TI - The elements of copywriting :the essential guide to creating copy that gets the results you want / ER -