000193245 000__ 02246mam\a2200325\a\4500
000193245 001__ 193245
000193245 005__ 20210513083015.0
000193245 008__ 940818s1995\\\\caua\\\\\b\\\\001\0\eng\\
000193245 010__ $$a   94034627
000193245 015__ $$aGB95-22063
000193245 019__ $$a32393389
000193245 020__ $$a0803953526 (pbk.)
000193245 020__ $$a0803953518
000193245 035__ $$a(OCoLC)ocm31076494
000193245 035__ $$9AAW2525SI
000193245 035__ $$a193245
000193245 040__ $$aDLC$$cDLC$$dPMC$$dUKM
000193245 049__ $$aISEA
000193245 05000 $$aJF2112.T4$$bP65 1995
000193245 08200 $$a659.14/3$$220
000193245 24500 $$aPolitical advertising in Western democracies :$$bparties & candidates on television /$$cedited by Lynda Lee Kaid, Christina Holtz-Bacha.
000193245 260__ $$aThousand Oaks, Calif. :$$bSage Publications,$$cc1995.
000193245 300__ $$axi, 236 p. :$$bill. ;$$c23 cm.
000193245 504__ $$aIncludes bibliographical references and index.
000193245 5050_ $$a An introduction to parties and candidates on television / Lynda Lee Kaid and Christina Holtz-Bacha -- A comparative perspective on political advertising : media and political system characteristics / Christina Holtz-Bacha and Lynda Lee Kaid -- Political advertising on television : the British experience / Margaret Scammell and Holli A. Semetko -- The role of television broadcasts in promoting French presidential candidates / Anne Johnston and Jacques Gerstlé -- Television spots in German national elections : contents and effects / Christina Holtz-Bacha and Lynda Lee Kaid -- The presentation of Italian candidates and parties in television advertising / Gianpietro Mazzoleni and Cynthia S. Roper -- Overcoming adversity and diversity : the utility of television political advertising in Israel / Akiba A. Cohen and Gadi Wolfsfeld -- Political advertising in Denmark / Karen Siune -- The blank spot : political advertising in the Netherlands / Kees Brants -- The North European exception : political advertising on TV in Finland / Tom Moring -- Political commercials in American presidential elections / L. Patrick Devlin -- Political advertising across cultures : comparing content, styles, and effects / Lynda Lee Kaid and Christina Holtz-Bacha.
000193245 650_0 $$aTelevision in politics.
000193245 650_0 $$aAdvertising, Political.
000193245 7001_ $$aKaid, Lynda Lee.
000193245 7001_ $$aHoltz-Bacha, Christina.
000193245 85200 $$bgen$$hJF2112.T4$$iP65$$i1995
000193245 909CO $$ooai:library.usi.edu:193245$$pGLOBAL_SET
000193245 948__ $$ac:dh
000193245 980__ $$aBIB
000193245 980__ $$aBOOK