Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.

The transformation of American campaigns / James A. Thurber
The principles of planning / William R. Sweeney
Who will vote for you and why : designing strategy and theme / Joel Bradshaw
Contemporary strategy and agenda setting / Denise Baer
Strategy and tactics for campaign fundraising / David Himes
Competition, contributions, and money in 1992 / Frank J. Sorauf
Paid media advertising / Jay Bryant
Winning through advertising : it's all in the context / Steven Ansolabehere and Shanto Iyengar
The best campaign wins : local press coverage of nonpresidential races / Anita Dunn
Reporting campaigns : reforming the press / John R. Petrocik
Organizing the field / Will Robinson
Field work, political parties, and volunteerism / Paul S. Herrnson
Political polling : from the beginning to the center / William R. Hamilton
The promising adolescence of campaign surveys / Raymond E. Wolfinger
The ethics of political campaigns / Wilma Goldstein
Campaign ethics and political trust / Linda L. Fowler
Strategic perspectives on the 1992 campaign / Samuel Popkin
Do campaigns matter? / Marni Ezra and Candice J. Nelson.