@article{194329,
      author = {Watson, James L.},
      url = {http://library.usi.edu/record/194329},
      title = {Golden arches east : McDonald's in East Asia /},
      publisher = {Stanford University Press,},
      recid = {194329},
      pages = {xvi, 256 p. :},
      address = {Stanford, Calif. :},
      year = {1997},
}