TY - BOOK T1 - Golden arches east :McDonald's in East Asia / DA - 1997. CY - Stanford, Calif. : AU - Watson, James L. CN - TX945.5.M33 CN - TX945.5.M33 PB - Stanford University Press, PP - Stanford, Calif. : PY - 1997. ID - 194329 KW - Fast food restaurants SN - 0804732051 (alk. paper) SN - 0804732078 TI - Golden arches east :McDonald's in East Asia / ER -