Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.
1992
HF5415.3 .B785 1992 (Mapit)
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Details
Title
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.
Author
ISBN
0877572267
Published
Chicago, Ill., USA : American Marketing Association, [1992]
Copyright
©1992
Language
English
Description
xiv, 1,315 pages ; 25 cm
Call Number
HF5415.3 .B785 1992
Dewey Decimal Classification
658.8/3028
Bibliography, etc. Note
Includes bibliographical references (p. 1306-1307) and indexes.
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