Marketing scales handbook :: a compilation of multi-item measures, volume II /: Gordon C. Bruner II, Paul J. Hensel.

Name: Marketing scales handbook : a compilation of multi-item measures, volume II / Gordon C. Bruner II, Paul J. Hensel.
ISBN: 0877572615

Marketing scales handbook : a compilation of multi-item measures, volume II / Gordon C. Bruner II, Paul J. Hensel.

Bruner, Gordon C., 1954-; Hensel, Paul J.

1996

HF5415.3 .B785 1996 (Mapit)

Available at General Collection

Formats

Title

Marketing scales handbook : a compilation of multi-item measures, volume II / Gordon C. Bruner II, Paul J. Hensel.

Author

ISBN

0877572615

Publication Details

Chicago, Ill. : American Marketing Association, c1996.

Language

English

Description

xxii, 1045 p. ; 26 cm.

Call Number

HF5415.3 .B785 1996

Bibliography, etc. Note

Includes bibliographical references (p. 1034-1036) and indexes.

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