000195004 000__ 00845cam\a2200229\a\4500
000195004 001__ 195004
000195004 005__ 20210513083301.0
000195004 008__ 970308s1996\\\\ilu\\\\\\bf\\\001\0\eng\d
000195004 020__ $$a0877572615
000195004 035__ $$a(OCoLC)ocm36513079
000195004 035__ $$a195004
000195004 040__ $$aMNT$$cMNT
000195004 049__ $$aISEA
000195004 090__ $$aHF5415.3$$b.B785 1996
000195004 1001_ $$aBruner, Gordon C.,$$d1954-
000195004 24510 $$aMarketing scales handbook :$$ba compilation of multi-item measures, volume II /$$cGordon C. Bruner II, Paul J. Hensel.
000195004 260__ $$aChicago, Ill. :$$bAmerican Marketing Association,$$cc1996.
000195004 300__ $$axxii, 1045 p. ;$$c26 cm.
000195004 504__ $$aIncludes bibliographical references (p. 1034-1036) and indexes.
000195004 650_0 $$aMarketing research$$xStatistical methods$$vHandbooks, manuals, etc.
000195004 650_0 $$aScaling (Social sciences)$$vHandbooks, manuals, etc.
000195004 7001_ $$aHensel, Paul J.
000195004 85200 $$bgen$$hHF5415.3$$i.B785$$i1996
000195004 909CO $$ooai:library.usi.edu:195004$$pGLOBAL_SET
000195004 980__ $$aBIB
000195004 980__ $$aBOOK